Red Bull Heavy Water Teams Up With Spoondrift & Mapbox to Revolutionize Ocean Sports for Athletes & Fans
Featuring Real Time Data Analysis and State of the Art Safety Technology, 26+ of the World’s Top Watermen Return to Compete in the San Francisco Bay in October 2017
SAN FRANCISCO, CA (September 28, 2017) — Mapbox, the leading location data and mapping platform, and Spoondrift, the technology company working to increase global access to ocean data, today announced a partnership with the Association of Paddlesurf Professionals (APP) World Tour, for integration into the upcoming Red Bull Heavy Water event. The partnership will look to fundamentally change the way athletes and fans experience one of the most intense and dramatic Stand Up Paddle races in the world. For the first time, athlete, wave, current and visual GPS data will be combined and displayed on an interactive ocean map of one of the most challenging courses in the world, enabling spectators to immerse themselves in the action, with unprecedented and immediate access to wave height, direction and period as the athletes race toward the shore.
With its low-cost, solar-powered ocean wave-current tracker, Spotter, Spoondrift collects valuable ocean data that historically has been prohibitively expensive, thus only available to large institutions and government agencies. By providing this data to the Red Bull Heavy Water competition, Spoondrift is giving the athletes valuable information for competition, as well as improving safety for everyone involved.
“The course map now tracks the athletes surfing 10 foot waves in real time”, said Eric Gundersen, CEO, Mapbox. “We’re mapping the water conditions and currents in the bay – it’s these insane conditions that will determine the success of failure of an athlete.”
“With advances in mobile technologies, we are able to provide unprecedented access to ocean data through dense networks of low-cost sensors integrated into state-of-the-art models to better monitor and predict local surf heights and characteristics,” said Tim Janssen, CEO, Spoondrift. “This easy access to data that will not only transform the viewing experience for the spectators (as it will illustrate what the athletes are up against), but also allow the athletes to study conditions during the course.”
Using data collected by Spoondrift, Mapbox will provide a live leaderboard with interactive maps to take spectators on a journey alongside the racing competitors. Replays of the event – available immediately after the race – will integrate geo-tagged video, images and other data embedded into the map experience allowing fans to see the athlete view at various critical points in the race.
“Red Bull Heavy Water is the most dramatic Stand Up Paddle race in the world that provides a very unique set of challenges to the world’s best athletes, from standard endurance and technical skills, to surf riding ability and ocean knowledge,” said Tristan Boxford, CEO, Association of Paddlesurf Professionals (APP). “To be able to track the race live and provide the unique mapping imagery and integration of custom data and images that Map Box and Spoondrift can deliver, will allow us to tell a much more comprehensive story of the race.”
Joining renowned waterman Kai Lenny and returning Red Bull Heavy Water champion Connor Baxter will be Red Bull athletes Casper Steinfath (DEN) and Arthur Arutkin (FR) as well as Mo Freitas (HI), Zane Schweitzer (HI), Lincoln Dews (AUS), Michael Booth (AUS), James Casey (AUS), Ryan Funk (US), Travis Grant (AUS), Slater Trout (US), Kenny Kaneko (JP), Leonard Nika (IT), Josh Riccio (US), Jake Jensen (AUS), Martin Vitry (FR), Chuck Glynn (US), Haakon Hoyer Neilson (San Francisco), Bullet Obra (HI), Kody Kerbox (HI), Riggs Napoleon (HI), Ethan Koopmans (SA), Jeffrey Spencer (USA), Christian Anderson (DK), Itzel Delgado (PERU) and Claudio Nika (IT). Final competitors to be announced and more info can be found at www.appworldtour.com
Red Bull Heavy Water, arguably the most intense stand up paddling event in the world, will return as part of the 2017 APP World Tour circuit, with an event window from October 16th – 31st. The location will guarantee 26 of the world’s best SUP athletes, waves over 10ft. high, and consist of an open course stretching 12km (7.5 miles) from Ocean Beach and finishing just past the Golden Gate Bridge.
About Mapbox
Mapbox is the leading real-time location and mapping platform for developers. Our services power mobile apps and websites from the biggest brands, including the Weather Channel, CNN, National Geographic, Github, and Airbnb in China. Mapbox is the foundation for other platforms, letting enterprises analyze their data, drone companies publish flyovers, real estate sites visualize properties, satellite companies process cloud-free imagery, and insurance companies track assets. Founded in 2010, Mapbox has offices in San Francisco and Washington, D.C., and is backed by leading investors. Learn more at Mapbox.com.
About Spoondrift
Half Moon Bay-based startup Spoondrift aims to revolutionize the way we digitize our oceans. As a first step toward that goal, Spoondrift developed Spotter, a networked ocean wave-current sensor that enables a broad base of ocean professionals and communities to collect and share ocean data, improve forecasts, drive marine renewable energy, and help understand our oceans. Spotter is a building block for a new generation of ocean networks, designed around simplicity and scalability: a first step toward a more connected ocean. Founded in 2016, Spoondrift has offices in Half Moon Bay, CA. Learn more at spoondrift.co.
About the APP World Tour & Press Contacts
About the APP World Tour:
The APP World Tour (formerly known as the Stand Up World Series) was established at the end of 2011 as the Official World Championship Tour for the sport of Stand Up Paddling. With events across the Americas, Europe and Asia, the APP World Tour crowns both Men & Women’s World Champions each year as the World’s best come together to battle it out for the World Championship Crown.
Social Media
@redbull| #RedBullHeavyWater| #appworldtour
For Red Bull Heavy Water Press Information
Jared Kaufer | Jared.Kaufer@us.redbull.com | 818-621-1111
Jess Smith | Jess@outsidepr.com | 415-565-9530
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